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WeThrive302 Co.
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From idea to impact.

The Design Lab

Young people explore creative entrepreneurship through design, branding, technology, financial literacy, and building a real business.

A student presents his T-shirt designs to an audience at the Design Lab showcase.

What it is

The Design Lab is a hands-on creative entrepreneurship experience. Students learn to design products, build a brand, understand money, and pitch a business — then they actually launch it. By the showcase, participants have made their first legal business sale.

What participants experience

  • Product design and creative software
  • Brand identity and storytelling
  • Financial literacy and pricing
  • Business pitch preparation
  • A public showcase with real customers

Outcomes

  1. Students launch a real product and make their first sale
  2. Confidence presenting ideas to adults and peers
  3. Practical money skills they carry beyond the program
  4. A portfolio piece for school, college, or work applications

In action

Design Lab in photos

Students working on laptops in a classroom during a Design Lab session.
A student holds up his finished T-shirt during the showcase.

Partner with us

There is a place for you in this work.

Funders, schools, businesses, and community organizations: let us build something together for Delaware’s young people.